This festival was declared an Andalusian Event of Tourist Interest. This initiative was launched by José Meneses and Francisco Moreno Galván in 1967. The festival is held in different squares and locations in the town, bringing together people from all over Spain and other countries, in particular Germany, the United States and France.
This area was renovated in the 1980s. It was transformed into a public square under the design and direction of Francisco Moreno Galván. It consists of a collonaded courtyard reminiscent of the cloister arcades of a convent. There is a modest fountain in the centre, and a cypress in a corner, reminiscent of the one about which Gerardo Diego wrote and sang.
The José María Galván Contemporary Art Museum is housed in an ancient 16th-century public granary, of which the original arcade is preserved.